Effective Date: 27 May 2026 Last Updated: 27 May 2026
This Cookies Policy explains how OptiCrux AI Labs LLP uses cookies and similar tracking technologies on
www.opticrux.com, and how you can manage your cookie preferences.
4.1 What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help
websites remember your preferences, improve performance, and provide a personalised browsing experience.
4.2 Types of Cookies We Use
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Required for the website to function (navigation, form submissions, security) | Session |
| Performance Cookies | Collect anonymous data on how visitors use the site (page views, bounce rate) via tools like Google Analytics | Up to 2 years |
| Functional Cookies | Remember your preferences such as language, consultation form data, and browsing settings | Up to 1 year |
| Marketing / Tracking Cookies | Used to deliver relevant ads and track campaign effectiveness (Google Ads, LinkedIn, Meta Pixels) | Up to 2 years |
| Third-Party Cookies | Set by third-party tools integrated into the website (e.g., Calendly, LinkedIn widgets, Google Maps) | Varies |
4.3 Why We Use Cookies
• To ensure the website functions correctly and securely
• To analyse visitor behaviour and improve website content and performance
• To remember user preferences and personalise the browsing experience
• To support marketing campaigns and measure their effectiveness
• To enable third-party integrations such as consultation booking tools and social media widgets
4.4 Your Cookie Choices & Consent
When you first visit www.opticrux.com, a cookie consent banner will appear. You may choose to:
• Accept All Cookies — Enable all cookie categories for the best experience
• Accept Essential Only — Allow only cookies necessary for the website to function
• Manage Preferences — Choose which categories of cookies to enable or disable
4.5 How to Manage or Delete Cookies
You can manage or delete cookies at any time through your browser settings
Google Chrome: Settings → Privacy and Security → Cookies and Other Site Data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Microsoft Edge: Settings → Cookies and Site Permissions → Cookies
• Safari: Preferences → Privacy → Manage Website Data
Please note that disabling certain cookies may affect the functionality and performance of the website.
4.6 Updates to This Cookies Policy
OptiCrux AI Labs LLP may update this Cookies Policy periodically to reflect changes in technology, legislation, or our
business practices. The latest version will always be available at www.opticrux.com/cookies.
4.7 Contact for Cookie Queries
For any questions about our use of cookies, please contact us:
Email: info@opticrux.com Website: www.opticrux.com